Social Media Marketing

1. How do social media marketing tools work?

Many social media marketing tools — blogs, social networks or media sharing sites, for example — have similar functionality, such as providing for conversations between users, interaction within communities, collaboration and sharing. Many of these tools and allow users to set up a profile to establish their identity and interests, and to connect with others — friends, fans, followers, subscribers, contacts — and to interact with those connections.

Every site and tool might have its own proprietary terminology and some unique features, but in general, there are similarities between most blogging platforms and some recognizable features that all social networks share.

2. How can you best use social media tools?

When using social media tools and tactics, you first need an overarching strategy and plan. What are you trying to achieve? Who are you trying to reach?

When you market using social media tools and tactics, you are interacting in a “social” space where trust and etiquette are critical. Many tools may allow you to broadcast, but broadcasting should not make up the bulk of your participation in social media spaces. Instead, you should be looking to first listen, and then meaningfully engage in conversations with your connections.

3. What’s the best social media tool to start with? (Blog? Facebook? LinkedIn?)

Choosing the social media sites and tools that are right for you depends on your overarching objectives: What are you trying to achieve and who are you trying to reach? There are wider-reaching sites such as a blog or Facebook, Twitter and LinkedIn, but also more narrow or niche sites and tools such as social networks specific to particular industry or interest, such as Care2 for environment, animal and human rights issues, or Behance for graphic designers. If you had to start with one site to help you in business, a good place to begin is with a professional profile on LinkedIn.

4. How do I discern which social networks are best for my market?

To find your audience, start with a search on Google for keywords specific to your audience to cast a wide net. You can also drill deeper by performing the same searches on specific general networks, such as Facebook or Twitter.

5. What are the big “don’ts” in social media marketing?

Never lie. Never spam. Never just broadcast a message out to your connections and call it good. Never be too promotional.

6. What are your social media marketing “must dos?”

You must listen first, respect existing online communities, enter conversations politely, start conversations, respond to others, be generous, share and provide value.

7. I’m involved in social media, but am not sure how to use it to grow my business (i.e. monetize it)?

Think of social media marketing as another tool in your marketing toolkit. Social media marketing is not currently a direct sales tool, but can lead to sales. Think of social media marketing more as a branding and loyalty tool. How do you quantify the value of brand building and loyalty building? Look at customer service as well. What are your cost savings in the area of customer service and customer relations because you’re getting to the heart of complaints and issues more efficiently via social media channels? There are clear and sensible ways right now to determine your social media ROI. Now is the time to set benchmarks, goals, and to regularly analyze your numbers.

8. How do you “vet” clients you meet or who find you via social media channels?

How do you vet clients that you get from other channels where you don’t have a common contact? You do your due diligence, which can start with a Google search of the person or entity’s name. With social media conversations, you can find out more about people, companies and organizations than ever before. But also see if you do have a common contact, even if they’re a few degrees away from you. LinkedIn is a great place to start to see if you know someone who knows someone who knows the potential client, but Facebook can be just as useful to glean some feedback.

9. Which tools are best for graphic designers?

There are online portfolios for graphic designers including Behance, design:related, Coroflotand and online communities on social networks such as Facebook and Flickr. Designers can showcase work on a Facebook Page, a Flickr account and a blog or even a microblog such as Tumblr.

10. How do I best get started using social media marketing, and should I focus on using it for myself first and getting comfortable with it before using it for clients, or should I learn for clients first?

Everyone thinks they can offer social media marketing services to their clients. However, it takes more than having a Facebook account and knowing how to tweet to provide quality and comprehensive consulting and services. If you aren’t even engaged in social media channels, hold off on trying to offer social media marketing to your clients to avoid damaging your reputation. You first need to start using the sites, tools and tactics for yourself, and even if you master them to market your own company, that doesn’t necessarily mean you can now provide similar services to others.

Stick to your core competencies and instead consider partnering with someone who is truly engaged in social media marketing consulting. Form a mutually-beneficial relationship where you can refer new business to one another and both work within your areas of skill.

Block websites on your computer

Broadband Internet connectivity is so common these days that almost no one has a second thought about connecting to the Internet. Connecting is easy, but what if you need to control or restrict the ways in which the Internet connection is to be used? Sure enough, widespread availability of unlimited, undeterred Internet connections has its pros. But what about the contras?

Everybody is talking about nowadays how fast their connection is. Fast and unlimited maybe fine for the most home users, but this is not necessarily the same for work or study environments, public places, or specific age groups. The Internet contains enough threats such as spyware and viruses to make you wish to restrict access to certain resources. A virus can corrupt or destroy information on your PC, causing you spending days to recover data. Spyware steals your personal information and slows down your computer’s performance, making it a pain to work on. While it is usually possible to fix a PC contaminated with spyware and viruses, it is much safer and easier to prevent the infection in the first place – by restricting the browsing to the list of known, safe Web sites.

Restrict Internet browsing in Internet Explorer to the defined list of safe Web sites with Ashkon Software WebAllow http://www.weballow.com! WebAllow prevents electronic infections by block access to all but selected preapproved Web sites in Internet Explorer, effectively protecting your computer from spyware and viruses. If a user on your computer tries to access a website that is not on the list of allowed sites, she is redirected to a Web page of your choice to inform her about your access restriction policy.

While viruses and spyware sound familiar enough, Internet threats are not limited to those. The Internet offers a great variety of resources that are not always appropriate for your audience. Online computer games may be fine for the kids, but they can occupy the employees’ attention in an office. Online chats, forums and blogs are popular among students and office employees, occupying their time and taking away from their study or work – wasting valuable time. Finally, while certain Web sites may be appropriate for adults, these same sites are not likely to make you smile when accessed by your children due to coarse language or adult content.

Use WebAllow at home to block all but kid-safe Web sites on your home PC. Use it in the office to prevent your employees wasting their time playing computer games, chatting on the forums or reading breakdown news. Use the same product in the school, college or university to concentrate students’ attention on their study by only allowing access to their online class materials. Install WebAllow in a store or in a library and allow your customers to access your book or product catalog and nothing else. Do not let your computer users misuse Internet connection with WebAllow!

When installed, WebAllow is easy to configure by the administrator, and impossible to disable or uninstall by the regular users. It embeds into Internet Explorer and makes it impossible to visit Web sites other than defined. WebAllow is light on memory and disk space, and is perfect to be used on any computer type from powerful workstations to public computers with small memory and hard drives.

Auto Mass Traffic Generation Softwars

Auto Mass Traffic is a new traffic course from Mo Latif. He have released a somewhat controversial Rapid Mass Traffic course in the past.

Auto Mass Traffic is a step by step system that teaches how to get targeted mass traffic either for direct linking or to landing pages. The traffic may be used for your own products or affiliate offers promotion. Auto Mass Traffic consists of manuals, videos, software, mindmaps, flowcharts and diagrams.

Like with Rapid Mass Traffic product, Auto Mass Traffic main traffic source is kept in secret. Rapid Mass Traffic was about PPV(or CPV).

Click Here To Visit Official Auto Mass Traffic Website

Facebook Advertising in Bangladesh

Facebook advertising has the unique ability to show ads to users whose friends have recently launched their Facebook page in your mini feed and news feed. These social stories, as friends to become a fan of your Facebook page, your ad is more interesting and relevant to your target audience.

Additionally, Facebook allows advertisers to reach the audience they want with targeted ads. The following are ways advertisers can target ads on Facebook

SMS merketing in Bangladesh

SMS marketing is just the name for marketing your service or business to new and existing customers through your cell phone or mobile phone. At this point, sms marketing provides a marketing channel more sensitive, saying that the e-mail marketing or more traditional forms of advertising. (Example: Mobile operators in Bangladesh promote its new marketing services, simply through text messages!) Mobile phone use is widespread, and usage continues to grow. And mobile phones are (usually) much easier to use than computers.

The technically and SMS marketing business (below) can be successfully combined to increase product awareness, develop brand recognition, create an “opt-in database of mobile marketing, etc, all via SMS text messages.

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World Cup searches for certainty

Once every four years, cricket meets to do some ironing - over creases and conflicts, differences and discords - and tries to set out its most perfectly coordinated wardrobe for its disparate, argumentative global audience. For a sport where a day's play can last 24 hours - the toss held in Napier and the last ball bowled in Kingston - the World Cup actually shrinks planet cricket and tries to flatten it out. Once every four years, the Cup brings the sport's styles, philosophies, ambitions and dreams onto a smaller, relatively even field which becomes the centre of its universe.

Over the next six weeks, that field is South Asia: the game's biggest, noisiest, yet wealthiest neighbourhood. It is the most unpredictable of places but remains cricket's most vibrant and diverse. Since the last World Cup held here fifteen years ago, India has joined the game's elite and grown into a financial behemoth, Sri Lanka has made two World Cup finals and Bangladesh is inching towards the steps India took in the short game in the 1980s and Sri Lanka a decade later. The past, really, is another country.

It was the 50-over game that gave two of the host nations their street-cred and the chance to strut alongside the game's traditional western powers. Today as the very existence of the 50-over format is being questioned by pundits and ignored by spectators in some parts of the world, the World Cup returns to its most loyal constituency.

Unlike 1983 or 1996, the Cup's 10th edition has greater significance even before it begins: it is the one that will decide what course the 50-over game will take over the next few years. It will be the first World Cup to be played after the juggernaut called Twenty20 began to move and everything that happens in the 2011 event will have consequences impacting the game's immediate future. The ICC now calls this World Cup, "The Cup that Counts", and not because it is being played in the vicinity of Mr Moneybags. That tagline is a reminder of the World Cup's very primacy and is directed at both the game's audience and its advertisers, who are as distracted by the dazzle of Twenty20 as the players.

The ICC's 49-match, 43-day, 13-venue event is intended to be the brightest advertisement of the ODI format ,which from the 1980s, has kept cricket solvent and expanding.

What 2011 is being primed to do is to erase from memory the gloom and goof-ups of 2007, and through a long, endlessly drawn-out schedule, stoke merriment, interest and just the right kind of upsets. In South Asia, the World Cup has its best chance because here, unlike anywhere else in the world, cricket is behemoth. This is where an ODI featuring any of the three home teams will fill stadiums and switch TVs on in millions of homes. Cricket is the source of the hosts' national confidence and in 2011, nowhere more than in Bangladesh. Dhaka traffic was brought to a standstill to let the Canadian team bus through from airport to hotel as if it were carrying heads of state. Colombo's civic authorities have banned people around Premadasa Stadium from untidy habits like hanging out their clothes to dry or 'engaging in street games like hop scotch or cricket matches'. In India, the giant billboards showing cricketers snarling wearing body paint or selling real-estate, cover all commercial air space and Bollywood reports that the number of films set to be released in during the period has dropped from its average of three a week to merely one solitary braveheart.

	What 2011 is being primed to do is to erase from memory the gloom and goof-ups of 2007, and through a long, endlessly drawn-out schedule, stoke merriment, interest and just the right kind of upsets

This could be the time and place where the much-abused one-day international format, instead of undergoing its last gasp, finds its second wind. It will need to do so because already there is talk about trimming the size of the field in 2015 down to ten, which Graeme Swann described as, "taking the world out of the World Cup." In Australia, they are trying to turn a 100-over contest into "quarters" at the domestic level. Twenty20 leagues are being set up in all corners of the cricket world and the first international cricketers have turned down national contracts to join a new guild of travelling freelancers.

In the first stirrings of skirmish between country and club, cricket will need its world and this World Cup to stand to its full height. It must prove that cricket needs to treasure both its Test match cathedrals as well as its rock concert arenas. Three formats of the game can only co-exist if conflicting national loyalties find common ground. After the 2011 World Cup, the ICC will set in motion a four-year ODI league structure based on its current rankings to dissolve the ODI's general meaningless spin around random TV-centric, fizzy-drink and mobile-phone Cups and give the format 'context'. It is why this Cup actually counts.

Already there is grumbling about its duration - compared to 2007, there are two fewer teams in the competition and yet only two less group games. For over a month, matches will pop up around three countries and 13 venues before suddenly moving to a knockout that will last all of 10 breathless days. There is however far less little objection voiced about the format that leans heavily towards the game's heavyweights. The admission of the same by tournament director Ratnakar Shetty was met with a gulp of acceptance as is the general vagueness around the venues, sequence and order of the quarter-finals.

The 2011 World Cup's attempt to "control the controllables" and thus prevent India v Pakistan turning into Ireland v Bangladesh is so all-encompassing, that it gives rise to an uncontrollable temptation to summon the Norse gods of mischief.

If the event has plenty of close contests that reflect the impact of the Twenty20 format on the 50-over game, the World Cup will help sustain faith in one-dayers. There are expected to be higher totals, more sixes and the full range of 21st century improvisational shot-making. Twenty20 cricket has given batsmen, what Harbhajan Singh calls a greater "liberty and confidence" to take risks. The ripple effect of this laissez faire batting mindset in a World Cup semi-final will be far removed from what happens in a domestic micro-mini bash, so the Cup's most successful hitter could well be its clearest thinker.

During the Cup, the more accomplished of the free-strikers, like Chris Gayle could find another mega-gear; there are predictions of the first World Cup innings of 200-plus and the rejigged role of the conventional 'pinch-hitter'. From being the slogger in the first 15, he must now be the man who can give his team's innings its 'kick' in the home straight of the last five or ten overs. Bring on the tactical gymnastics that are Powerplay calculations and the technological mire that is the UDRS. The 2011 World Cup promises to be peppered with both idiocy and incident.

At the moment though, most World Cup discussions centre around the event's Indian epicentre and the team's standing as the tournament's heavily-publicised, frequently-tailed and loudly-proclaimed favourites. That supremacy is determined by India's growing ability to create a foothold in the most slippery of games, the general public buoyancy around the team's success and ICC rankings, and the sheer dominant force and decibel levels of its home crowds.

	At the moment most World Cup discussions centre around the event's Indian epicentre and the team's standing as the tournament's heavily-publicised favourites © AFP Enlarge

Yet, never mind what the bookies say, there are others behind them with as good a chance and fewer expectations or, as MS Dhoni calls it, 'responsibilities' in the course of the six weeks of cricket. Since the last Champions Trophy, of all the leading teams in the event, India (who have played 43 ODIs, more than any other nation in this period) have 24 wins and 18 losses, are fourth in terms of win-loss ratio. Australia have had the best win-loss ratio with 26 wins and 11 losses, followed by South Africa's18 wins and eight losses and Sri Lanka's 18 wins and nine losses. This does not take into account the Pakistan team who can write the most dramatic stories in the game, five-time semi-finalists New Zealand, and West Indies, who want, as their manager Richie Richardson says, "to prove to the world that we can play cricket". (Fifteen years ago, it would have been thought that Richardson was being ironic.) All of these teams have had a grim 18 months - Pakistan lost its right to stage 14 games at home following Lahore - while in Bangladesh, there is a general sense of optimism that the moment to take their great leap forward has arrived.

The balance of whether this will be a batsman's World Cup or a display of global spinning skills is now up in the air with many theories and possibilities following the warm-up games. Australia will put their weight behind their quickest bowlers, Sri Lanka pack their side with part-time spinners to back Muttiah Muralitharan, and even South Africa have come armed with slow bowling options and a pace attack that is not half bad. India are looking to pack in the part-timers as its quick bowling strength now rests on one fragile strike bowler and a fellow who can be both trouble-shooter and trouble-maker.

It is how all this will hold together in the last ten days of the World Cup, during the knockouts that is being chewed over. Shyam Balasubramanian, Singapore-based technocrat-fan, recently wrote in with an argument that in these definitive games needing "higher-risk strategies", teams must have two "go-to bowlers" during the restriction overs and "three manic-hitters" who can produce 120 in 80 balls three matches in a row. According to him, the only two countries that have them - Australia and Pakistan. Enough to start off squabbling and howling 24 hours before a ball has been bowled.

Imran Khan, speaking the other night on Indian television had a theory of his own: no matter what was happening within teams, every World Cup set its rhythm in motion (which has little to do with theme songs or opening ceremonies). "A World Cup gathers its own momentum", Khan said, and teams had to go with it. Those who adapted as often as they needed to were the most successful.

The 2011 World Cup may have been engineered for certainty, but finds itself in an environment full of variables. Be warned, the gods of mischief must be chuckling.

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